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Alexandre Vilela Shares How a Brazilian Telco is Responding to Racism with an “Awareness Keyboard”

Alexandre Vilela Shares How a Brazilian Telco is Responding to Racism with an “Awareness Keyboard”
Aug 17, 2021 · 24m 37s

Many think that anti-racism activism and the #BlackLivesMatter movement is limited to the US.  While it has certainly created a new consciousness and increased conversations around the topic, few recognize...

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Many think that anti-racism activism and the #BlackLivesMatter movement is limited to the US.  While it has certainly created a new consciousness and increased conversations around the topic, few recognize the worldwide implications… and actions. 
 
TIM Brazil is the Brazilian subsidiary of Telcom Italia, an Italian telco that provides telephony services, mobile services, and DSL data services.  Their initiative, in response to issues of racism and language, is the “Awareness Keyboard,” an app ranked among the Top 10 in Brazil with nearly 20 million downloads.
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Author Deborah Malone
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