Greatness is a Choice: The 2.0 Map (Jim Collins)
Feb 19, 2026 ·
6m 49s
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Description
Are you obsessed with finding the "perfect product"? You might be digging your own grave. Today, we explore the prequel to Good to Great: Jim Collins' Beyond Entrepreneurship 2.0. We...
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Are you obsessed with finding the "perfect product"? You might be digging your own grave. Today, we explore the prequel to Good to Great: Jim Collins' Beyond Entrepreneurship 2.0. We break down why the best companies often start with the worst ideas and explain the critical "First Who, Then What" principle. Stop running a startup and start building an institution.
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Enjoyed this? Unlock the full masterclass to get the complete "Map" framework, the Satya Nadella case study, and the "Stop Doing" list implementation guide. Upgrade to Momentum Premium now.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
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| Author | Easify |
| Organization | Easify |
| Website | momentum.fm |
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