Why "Good" Is The Enemy of "Great" (Jim Collins)

Feb 8, 2026 · 7m 3s
Why "Good" Is The Enemy of "Great" (Jim Collins)
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Why do most businesses never reach their full potential? It’s not incompetence—it’s because they settle for "good." In today’s briefing, we analyze the 1% of companies that made the leap...

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Why do most businesses never reach their full potential? It’s not incompetence—it’s because they settle for "good."

In today’s briefing, we analyze the 1% of companies that made the leap to greatness. We explore why charismatic "celebrity CEOs" negatively correlate with success, introduce the concept of "Level 5 Leadership," and explain why you must pick your team before you pick your strategy.

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Author Easify
Organization Easify
Website momentum.fm
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