Hooked: The 4-step cycle that makes products irresistible (Nir Eyal)
Sep 14, 2025 ·
5m 12s
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Description
Why do some apps and products become an ingrained part of our daily lives, while others are quickly forgotten? The secret isn't just great marketing; it's about building habits.In today's...
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Why do some apps and products become an ingrained part of our daily lives, while others are quickly forgotten? The secret isn't just great marketing; it's about building habits.In today's 5-minute briefing on Nir Eyal's groundbreaking book, "Hooked," we explore the Hook Model—a four-step cycle that influential companies use to create habit-forming products.
Discover the first critical step: understanding the internal triggers that drive user behavior.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
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The full, 20-minute deep dive on this book is waiting for you in our premium feed.
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Discover the first critical step: understanding the internal triggers that drive user behavior.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
Information
| Author | Easify |
| Organization | Easify |
| Website | momentum.fm |
| Tags |
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