Made to stick: Why some ideas are unforgettable (Chip Heath & Dan Heath)
Aug 13, 2025 ·
6m 28s
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Description
Why do we remember urban legends but forget the key takeaways from a vital presentation? It’s not about the complexity of the idea; it’s about how the idea is packaged.In...
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Why do we remember urban legends but forget the key takeaways from a vital presentation? It’s not about the complexity of the idea; it’s about how the idea is packaged.In today's 5-minute briefing on the brilliant book, "Made to Stick," we introduce the SUCCESs model.
Discover the single most important element of a "sticky" idea and learn the first step to making your own messages more memorable and persuasive.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
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Discover the single most important element of a "sticky" idea and learn the first step to making your own messages more memorable and persuasive.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
Information
| Author | Easify |
| Organization | Easify |
| Website | - |
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