A classic becomes a classic for a reason — there’s something about it, whatever it is, that conveys a feeling of timeless quality or worth.

If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over.

What is it about email marketing that makes marketers keep gravitating toward it?

In this week’s episode of Ungated Marketing, I interview Rui Nunes, Founder at ​​sendXmail, an email marketing and automation agency, and Zopply, a full digital service agency, on his all-encompassing view on email marketing over the years and the dos and don’ts of building a successful email marketing strategy.

Join us as we discuss:

• The main concepts in email marketing
• The future of email marketing
• How to get opt-ins and keep users engaged
• Getting personalization right
• Open rates and other KPIs
• Email marketing content tactics

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