Struggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false sense of security and, consequently, a lot of websites that leave visitors more confused than informed.

If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host, Fernando Amaral, interviews Diane Wiredu, the founder, conversion copywriter, and brand message strategist at Lion Words, who shares her tactics for creating a fail-proof messaging playbook.

Join us as we discuss:

• What is messaging and why does clarity matter
• What and who it takes to create a messaging playbook
• The keys to success in strategic messaging
• What messaging mistakes to avoid to boost copy conversion
• Customer research strategies

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