Succeeding in making your brand not just appraised but unconditionally loved by your customers could be easily compared to conjuring up the Sorcerer's Stone. Sure, there are theories and speculations, but the crushing majority are nothing but charlatan whispers that are more likely to lead you astray.

If you want the real thing, the proper formula, you gotta go to the master who has the facts to back up the theory.

In this week's episode, I interview James Gregson, Creative Director at LEGO, the most beloved company in the world. As the person in charge of creating best-in-class product and brand advertising and content for the brand, James deconstructs Lego's journey to people's hearts, brick by brick.

Join us as we discuss:

• Can you build brand love on purpose?
• Why is relevance more important than trends?
• How does Lego manage to conquer ever-new audiences?
• The power of user-generated content
• How to measure brand love
• The role of social media and communities
• Balancing online and offline experiences
• Lego in the Metaverse and brand's social responsibility

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