The concept of community has seen a huge renaissance in the personal and business spheres. More and more companies are turning their attention towards this strategy to engage with potential or existing customers and drive growth. Yet, getting it right is no easy feat as the world of communities is riddled with endless options as well as false paths that lead to networking or one-sided fandom instead.

How do you choose the community approach that’s right for your company?

In this week’s episode, I interview Michelle Goodall, Chief Marketing Officer at Guild, a platform for professional communities and networking. With her 20+ years of online community building experience, we delve into the intricacies and challenges of community creation and management across channels.

Join us as we discuss:

• The role of communities in marketing
• The evolution of online communities and their many forms
• How to make communities work hard for your business
• The difference between social vs. algorithm-free community
• The intrinsic and extrinsic motivations behind joining communities
• The impact of the pandemic on online communities and their value

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