Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.

In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.

Join us as we discuss:

• The importance of localisation
• The power of listening, humor and memes
• How TikTok can work for B2B
• How SEMrush won over Instagram with educational content
• Discussion prompts and virality

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