Struggling to stand out among the crowd? Then take the word of advice from The Word Man!

In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others.

Join us as we discuss:

• The role of humor in advertising
• Piggybacking on celebrities
• Linkedin as a self-promotion channel
• The origins of Uncle Tony
• Fundamentals of good copywriting

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