Positioning and messaging are everything when it comes to marketing.

And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers.

In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business.

Join us as we discuss:

• Recognizing positioning as the core of marketing
• The struggle to clearly and simply state your value as a business
• Why finding your segment beats creating a new category
• Understanding your prospects’ pain and speaking to it
• Emma’s tips for writing better — and clearer — copy

Check out these resources we mentioned:

• Obviously Awesome by April Dunford
• Power Your Campaigns With Positioning and Messaging by Mark Huber (Metadata)

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