People define branding in a lot of different ways. However, the real goal of branding is that it should drive all of your marketing and how you present your company internally and externally.

On today's podcast, we have Todd Duff, CEO and Founder of Innovations Branding House, talk to us about How Brand Drives Your Marketing.

Todd Duff is the founder and CEO of Innovations Branding House, a nationally acclaimed, award-winning marketing firm. He restores. He creates. He improvises, and he innovates. And it all began out of his disdain at the thought of having to write a resume after college. He’s fascinated with the power of transformation, so he helps businesses harness it to transform their culture, team, and, ultimately, their entire brand.