Though increasing numbers of people know that eating meat is detrimental to our planet’s health, many still can’t be convinced to give up eating meat. But how can we change behavior when common arguments and information aren’t working?
Attempts to moralize with endless facts and statistics haven’t truly changed the conversation, behavior, or the impact. This in turn spurred acclaimed author and anthropologist ROANNE VAN VOORST to try another approach and to tackle the topic from the future first, in ONCE UPON A TIME WE ATE ANIMALS
In her paradigm-shifting book, van Voorst imagines a world in which most of us live a plant-based lifestyle, where we no longer use animals for food, clothing, or other items.
A massive shift is already taking place - everything van Voorst covers in this book has already been invented and is being used today by individuals and small organizations worldwide.
ONCE UPON A TIME WE ATE ANIMALS shows us what a more animal and environmentally friendly world would look like, but also what the consequences would be for our economy, climate, health and culture once a plant-based lifestyle is more widespread.

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