E220: How to Take Advantage of How People Use Technology to Make Decisions (#SmartMarketing)
Jan 21, 2022 ·
27m 24s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Have you ever heard of the Zero Moment of Truth (ZMOT)? It falls between the awareness and purchase phases of your customer's buying journey. And it's super important. Paul Mackiewicz...
show more
Have you ever heard of the Zero Moment of Truth (ZMOT)?
It falls between the awareness and purchase phases of your customer's buying journey.
And it's super important.
Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.
You'll learn specific things you can do to harness the ZMOT with all of your potential customers.
show less
It falls between the awareness and purchase phases of your customer's buying journey.
And it's super important.
Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.
You'll learn specific things you can do to harness the ZMOT with all of your potential customers.
Information
Author | Inbound Back Office |
Organization | Inbound Back Office |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company