A Look at the Pros, Cons, Challenges & Opportunities of AMBUSH MARKETING with Chris Chase and Alex Kelham
Jun 23, 2021 ·
35m 43s
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Description
"Ambush marketing" is a controversial marketing practice that pits non-sponsors against rights holders. It is as prevalent as ever, as non-sponsors seek to associate their brands, rightly or wrongly, with...
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"Ambush marketing" is a controversial marketing practice that pits non-sponsors against rights holders. It is as prevalent as ever, as non-sponsors seek to associate their brands, rightly or wrongly, with significant sporting or entertainment events without needing to pay sponsorship fees.
show less
Information
| Author | Deborah Malone |
| Organization | Deborah Malone |
| Website | - |
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