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As Kirsten Allegri Williams surveys our new marketing world of increased screen time and work from home connectivity, she passionately believes that brands will now win entirely on digital differentiation. “At this moment in history and for the foreseeable future, a brand’s digital presence makes up the entirety of how it reaches customers.” 
As Kirsten Allegri Williams surveys our new marketing world of increased screen time and work from home connectivity, she passionately believes that brands will now win entirely on digital differentiation. “At this moment in history and for the foreseeable future, a brand’s digital presence makes up the entirety of how it reaches customers.”  read more read less

3 years ago #digital_differentiation, #episerver, #kirstenallegriwilliams, #the_internationalist