In THE POLITICS INDUSTRY Porter and Gehl outline how American’s blame political dysfunction – federal, state & local – for limiting and even holding back American competitiveness and our ability to strengthen the U.S. economy. They then apply Porter's distinctive Five Forces framework to analyze the system and offer key areas of NON-PARTISAN change, political innovation, and action that could improve America’s political system and ability to compete globally.

Political innovation changes include:

Re-engineer the “elections machinery” with Final-Five Voting. This two-step innovation replaces party primaries with a single nonpartisan primary in which the top five finishers, regardless of party, advance to the general election. This allows legislators more freedom to focus on results in the public interest without constant fear of getting “primaried.” It also creates more competition in the general election with a broader field of candidates and the ability to debate borader issues.

Re-engineer the “elections machinery” by replacing single-candidate voting in the general election with “Ranked-Choice Voting,” which allows voters to rank candidates in order of preference so candidate who appeals to the broadest majority wins.

Re-engineer the “legislative machinery” to eliminate partisan control of House and Senate rules and processes thereby allowing proposed legislation to be debated and voted on. Institute zero- based rule making. Much of today’s political system has no basis in the Constitution at all - the rules are optimized or designed by politicians.

Open up competition, without waiting for structural reforms. End the duopoly of political parties – Democrats and Republicans need to operate under a potential threat from competitors.

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