As we discussed in the first installment of this miniseries, social media has so many awesome capabilities beyond just asking your audience to buy your goods and services. Selling shouldn’t always be your top priority on social—but eventually you gotta turn that devoted follower into a devoted customer. So how do we mindfully ask for sales in the volatile social media world? Today, we dive into some of our strategies for building awareness and relationships on social so audiences are ready to buy when the opportunity appears.