08: Brand Chemistry & Authenticity: Attracting the Right Clients with Laura Beauparlant

Mar 8, 2021 · 45m 43s
08: Brand Chemistry & Authenticity: Attracting the Right Clients with Laura Beauparlant
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If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why...

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If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why should people buy from you? Branding is the impression that you give people. If you don't have a brand, people can't connect with you, they can't trust you and they probably won't buy from you.

In this episode, Laura and I talk about how to build a connection with your audience and clients by being your best authentic self, creating a brand that deeply aligns with you and the clients/customers you want to work with, the importance of mindset and how to share the essence of who you are.

Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
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Author Yvonne Ivanescu
Organization Yvonne Ivanescu
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