Everything in branding starts and ends with your audience.

Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your customer persona will guide everything from product development to your brand voice to even the social media channels you choose.

In this episode, I chat about what a customer persona is, how to create one (with step-by-step instructions), plus I outline how I created the customer persona for my own brand, Now in Rio Swim.

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