How real is America's creepy clown phenomenon?

The plethora of news stories, and the holy grail of analytics — Google Trends — will tell you that the phenomena is spreading, whether or not it is based in fact. The number of people searching for "clown sightings" on Google has spiked in the past several weeks, from no searches in late August to dozens each day by the start of October.

Police have strengthened security at schools after anonymous clown-related threats, and officers have also issued updates on department Facebook pages asking residents to stop sending in tips about clowns. The image of a creepy clown taps into people's fears and is posing a real problem within the younger community. How can we talk to our kids and keep them safe?

Chrissy Steed uses her book "The KiddiePreneur In You"to explain the adolescent mind and how things like scary clowns can really work on their conscience.