Ed Artzt served as P&G’s CEO and Chairman from 1990-1995. During his extensive 41-year career, Ed worked in multiple business sectors, all with a moral compass.

In this interview focused on mentoring, Ed taught us that future CEO's should master the fundamentals of good communication both orally and in writing. Secondly, learn to think strategically and know the difference from execution. Third, develop social intelligence.

I had the rare pleasure of collaborating with Ed on the epilogue to the book When Core Values are Strategic. In one word, this man was all about INTEGRITY.

Ed brought strong leadership, strategic insight, remarkable decisiveness, and an unrelenting drive to be Number One. His time as the Chief Executive was a period of unprecedented change in the global marketplace. Ed foresaw and implemented innovative transformations from restructuring the organization’s design, the divestiture of non-strategic businesses, new acquisitions, opening new markets, and building the diversity of P&G’s leadership.

With Ed’s recent passing, we want to honor his memory by replaying our 2020 conversation where Ed shared his perspectives competitive advantage of core values. His stories illuminate concrete lessons from both P&G’s successes and failures which speak directly to the challenges business leaders continue to face today.

For more on Ed’s life and learnings be sure to purchase his oral history: P&G the Globalization Years: Lessons Learned during Procter & Gamble’s Transformation from an American Exporter to a Global Marketer. You can also read his insightful epilogue by purchasing the When Core Values are Strategic.