KOP explains how Influencers have become more important than celebrities and how ShowBiz has been forever changed thanks to the pandemic.

Why Consumers Trust Influencers Over Celebrities
https://www.questionpro.com/blog/consumers-trust-influencers-celebrities/

5 Reasons Why Brand Influencers Are Better Than Celebrities https://mediakix.com/blog/brand-influencers-better-than-celebrities/

Social Media Marketing Expert Dylan Vanas Explains The Importance Of Influencer Marketing https://hauteliving.com/2021/02/social-media-marketing-expert-dylan-vanas-explains-the-importance-of-influencer-marketing/695019/

Study Reveals Instagram Reels Better For Brands, TikTok Better For Influencers https://www.forbes.com/sites/rebeccabellan/2021/02/22/study-reveals-instagram-reels-better-for-brands-tiktok-better-for-influencers/

Get to Know the 3 Types of Influencers http://entm.ag/Svx3Vb

The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators on Instagram, TikTok, and YouTube
https://www.businessinsider.com/top-influencer-marketers-at-brands-list-dunkin-chipotle-seatgeek-2021-1
https://outline.com/cFXKLq

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