In this episode, we are joined by Sarah Brown, a business advisor and pricing expert from Inspire2Aspire, who have worked with major corporates like BT, entrepreneurs and the public sector.

We cover how pricing is a combination of mindset, business, maths and business acumen.

Also in the studio is Dani Needham, a Personal Trainer, Gym Manager and health blogger. Dani was kind enough to let us use some of her pricing challenges as examples of how the tricky issue of pricing both products and services can be handled.