William Ammerman – The Invisible Brand
Oct 3, 2019 ·
28m 10s
Bill Horan talks with William Ammerman, author of THE INVISIBLE BRAND. William will discuss how artificial intelligence gives marketers a new type of influence, why consumers are unaware of digital...
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Bill Horan talks with William Ammerman, author of THE INVISIBLE BRAND. William will discuss how artificial intelligence gives marketers a new type of influence, why consumers are unaware of digital marketing techniques, why power is now shifting from buyers to sellers, how a major department store knew a teenager was pregnant before the teenagers’ parents knew, and what the term "native marketing" means and how it can trick consumers.
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