"Budgeting for Digital Marketing & Doubling Down on Content" with Kevin Hourigan
Nov 11, 2022 ·
17m 53s
With 27 years of experience in website development and digital marketing, Kevin Hourigan has first-hand experience with the meteoric rise of the industry, the bursting of the dot-com bubble, and...
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With 27 years of experience in website development and digital marketing, Kevin Hourigan has first-hand experience with the meteoric rise of the industry, the bursting of the dot-com bubble, and the readjusted steady growth since then. With that kind of panoramic perspective, he has a few things to say about why content is still king, when to reevaluate where you’re spending your time and dollars, and how to balance optimism with reality.
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