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"Emerging Dental Tech: Communicating Value and Quality in Brand Messaging" with Sean Kennedy

"Emerging Dental Tech: Communicating Value and Quality in Brand Messaging" with Sean Kennedy
Dec 28, 2022 · 21m 25s

Kurt interviews Sean Kennedy, Senior Director of Marketing at Ultradent Products, a leading developer of high-tech dental materials, devices, and instruments worldwide. Sean and Kurt discuss centering brand messaging around...

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Kurt interviews Sean Kennedy, Senior Director of Marketing at Ultradent Products, a leading developer of high-tech dental materials, devices, and instruments worldwide. Sean and Kurt discuss centering brand messaging around value and quality, and the unique complexities of marketing within the medical industry.
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