"Is Data A Four Letter Word: The Foundation Of Personalization" with Shawn Goodin
Nov 11, 2022 ·
20m 21s
Sarah speaks to Shawn Goodin, the Global Director of Marketing for Technology and Analytics at Silicon Valley Bank. Shawn explains how his job is focused on founders getting what they...
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Sarah speaks to Shawn Goodin, the Global Director of Marketing for Technology and Analytics at Silicon Valley Bank. Shawn explains how his job is focused on founders getting what they need from a banking organization. He also discusses the role that data and analytics play in the world of marketing.
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