"Revolutionizing B2B Marketing: The Power of Personalization and Empathy" with Chris Shaw
May 12, 2023 ·
27m 38s
On this episode of Digital Marketing Master, Abby and Chris Shaw from Manhattan Associates discuss the importance of tailoring content to ideal customer profiles and personas, utilizing intent-based analysis to...
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On this episode of Digital Marketing Master, Abby and Chris Shaw from Manhattan Associates discuss the importance of tailoring content to ideal customer profiles and personas, utilizing intent-based analysis to target advertising and direct placement, and the shift towards a true digital experience platform.
show less
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