You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they're broadcasting content to an empty room. 
Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book  AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers
We also had a special impromptu guest from Johnson & Whales University sit in...Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Image Podcast when you can - show him some love.  
Plus, the usual mayhem - Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast.
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