SEO requirements at Google: Master’s degree or PhD in computer science, engineering, statistics, mathematics or a related discipline. On top of that, a Search Analyst for Google must also have multiple years of experience in SEO, project management, coding, and data analysis. Intent Research vs. Keyword Research, Intent and not being a pigeon. John Mueller and Fredric Dubut both mentioned Intent research this week, John in a Webmaster Hangout and Fredric in a January 3rd video at SELand. Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users.