Building Content For All Intents

Building Content For All Intents

From: Webcology
0 0 2 months ago
Machine learning and entities have given search engines the capacity to better understand not just what a page is about but what various intents a searcher may have. A site owner rarely can create content to satisfy all possible intents and it's important to have methods or at the very least, develop instincts to assess which intents the engines are going to weight most heavily. This session looks at the principles behind how the engines accomplish this, but more importantly - how site ... See More

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