Six Tips To Get The Most Out Of Text Marketing Campaigns. With Mobile being a fiercely personal device with a limited screen that people mostly use on the move and in short bursts (find a business, change status in a social network, scan headlines, check prices) — requires marketers to craft messages that are short, clear-cut and relevant. To provide mobile marketers a blueprint they can follow to maximize the value of marketing initiatives Kim, Peggy and Shahab identify six best practices to follow.