When it comes to things like GDPR and CCPA digital teams often ask themselves "What do I HAVE to do?" and rarely ask themselves "What do my visitors want me to do?".

In this episode of PressThis, we interview Bill Jones of Enlion to hear his thoughts on building a user centric privacy and data strategy. Bill shares his thoughts around data collection from the visitor's perspective, what tradeoffs you should be delivered in exchange for that data, and how to go about building a user-first data and privacy plan.