If you're working to integrate a Customer Relationship Management (CRM) platform like Salesforce, Active Campaign, or Keep with WordPress, it's important to know that driving massive success in your funnels is so much more than simply embedding contact forms or simple CRM functionality within your WordPress sites. In order to really turn your CMS+CRM combo into a material revenue-driving engine, you need to think about how these tools can work together as one.

In this episode of PressThis, we interview Anthony Cassara of True Productions about his thoughts on how common CMS+CRM strategies often miss the mark, strategies you can use to optimize your CMS+CRM combo to operate as one funnel, and his favorite approaches with WordPress to build massively successful sales funnels.

If your go-to trick for integrating WordPress and CRMs is to embed a contact form, it's time to up your game and your site's ability to generate revenue. Listen to this episode of PressThis now!