Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform. Derrick, a Mobile Hero recognized for his app marketing achievements, shares advice from his blog about how marketers can cultivate healthy skepticism that will ensure they get value for money from vendors and partners. Finally, he offers top tips for developing ad creatives that deepen consumer trust.