Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience. They also explore the "opportunity gap" for conversational
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messaging and brainstorm how businesses can meet their customers' unmet need for more (and more personal) messaging while respecting personal privacy concerns.
3 years ago
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