IDFA Deprecation Damage Control: Lifting The Lid On A Mobile Measurement Solution For The Post-IDFA Era
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Description
Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app....
show moreshares his focus on delivering a new future-proof mobile measurement solution for the post-IDFA era. He also highlights the positives of the IDFA change that Apple has postponed until early next year and explains why marketers must use the extra time to stress-test data and models to prepare for the worst.
Information
Author | WMR.FM |
Organization | iHeartRadio |
Website | - |
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