A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and individualized) user journeys keeps them coming back. In episode #405 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Vikas Vardhan Soni, Head of Product, Gaming Business at Head Digital Works, a technology and gaming group that made the trek from garage startup to growth-stage company. Vikas talks about the pandemic's impact on gaming behavior and smart workarounds, such as improved onboarding and player upskilling, he is using to increase retention by as much as 30-35% month-on-month. We also discuss how social elements and innovations, such as allowing players to invite and play with their friends, pave the way for Head Digital Works to chalk up impressive wins.