Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Deepro Ganguly, BigShyft’s Head of Marketing, BigShyft, to learn how he used email marketing to achieve a string of impressive results – including a 40% increase in retention and stellar growth for the service that launched in India just two months ago. Deepro also shares the tools and techniques he uses to map and track the user journey, and consistently deliver genuinely helpful marketing that strikes a chord and drives conversions.