Banking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning heightened interest and use into lasting loyalty can be a challenge. In episode #425, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jithesh P V, vice president and head of digital banking at Federal Bank, one of the largest private-sector banks in India. The bank has embarked on an ambitious and overwhelmingly successful transformation, transitioning customers onto its mobile platform and expanding its online services portfolio. Few are better equipped than Jithesh to spell out the new rules of engagement and ways marketers can drive brand awareness and product adoption. Listen in for widely applicable insights on leveraging real-time analytics, matching the right messaging to the mix of channels, Jithesh’s concept of “hyper-segmentation,” and much more.