The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming Marketing Manager at ME2ZEN--the world’s leading social casino and card game developer--to discuss the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. -- attractive markets where users promise significant purchasing power and high LTV. Sisi, who is also a Mobile Hero recognized for her app marketing expertise, draws from her recent blog on the topic to highlight the images and artwork that drive the best results in each country, and candidly discusses how she turned her personal passion for PC and mobile gaming into a career in mobile user acquisition and marketing.