An app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one crucial fact for any organization: as the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? Today we have Connor Mason from Punchkick Interactive to tell us how a great mobile strategy can help companies of all sizes reach more customers and maintain a strong industry advantage.