FTC and Influencer Marketing with Jeffrey A. Greenbaum
Jan 24, 2018 ·
54m 49s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to talk to Bennet about the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. They discuss a formal request that...
show more
Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to talk to Bennet about the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. They discuss a formal request that the Federal Trade Commission (FTC) investigate and bring enforcement actions related to the practice of non-disclosed advertising through “influencer” user profiles on Instagram.Based on an investigation conducted by Public Citizen and what is clear to anyone who browses popular Instagram profiles, Instagram has become a platform for disguised advertising directed towards young consumers.
show less
Information
Author | WMR.FM |
Organization | iHeartRadio |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company