Content Ideation for Voice

Mar 19, 2019 · 12m 44s
Content Ideation for Voice
Description

A 7 stage process for voice content ideation 1. Goals and objectives 2. Method of evaluation 3. Resource inventory 4. Personas 5. Needs segmentation grid 6. Concepting 7. Editorial calendar...

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A 7 stage process for voice content ideation

1. Goals and objectives
2. Method of evaluation
3. Resource inventory
4. Personas
5. Needs segmentation grid
6. Concepting
7. Editorial calendar

Credits
Writer/Producer: Doug Schumacher
www.dougschumacher.com
www.Twitter.com/MemeRunner
Production Company: Arrovox
www.Arrovox.com
www.Twitter.com/Arrovox_
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Information
Author Doug Schumacher
Organization Doug Schumacher
Website -
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