The late Colin Chapman, founder of Lotus eschewed the pursuit of horsepower in favor of lightness combined with better handling across his road and race vehicles.

That courage to buck the trend resulted in numerous accolades on both sides of the Atlantic.

It is that ethos our industry should once again embrace.

Simplify:
The interfaces, the barriers to entry, the integration, deployment and overall management of the plethora of technology we eagerly buy, deploy, and then complain about.

Lightness:
Adding power is great if you are going in a straight line, however, leave the power alone, remove the complexity, and unnecessary features (the rule of 90%) and reduce the amount of time you have to fettle over the technology.

How well do your tools integrate?
How much unnecessary overlap do you have?
How much of that tool do you REALLY use?
How many hands does it take to run?
Do you maintain it?
Etc.

Start measuring vendors, technologies and PEOPLE by how well they help you simplify, then that should add some lightness across the board.

Join Evan Francen, Ryan Cloutier, Rachel Arnold and I as we unpack this tonight on the Shit Show…

‘all for now
Chris