What do horseback riding and driving through potholes have in common An expert equestrian, massage therapist, and professional bra fitter exclaims "pain," from breast bouncing, if you do not have a "proper support" sports bra. In this segment, we discuss the currently available "compression and encapsulation sports bras," and the need for everyday breast weight and postural support, during activities of daily living, in this physically-passive, technologically-driven age.