Marketing is essential for every business - big or small. Whether your next step is to take your business to 6-figures, or to scale it up to 7-figures, the same fundamental principles apply, although the strategies are a little different. However, for a lot of small business owners and solo entrepreneurs, the question that often gets asked, Do we need to spend big in order to have an effective marketing strategy? And if so, how big a marketing budget should we have? In the interview today, we will share the fundamentals that you must have for your business, create marketing that has high impact, market like a millionaire but on a small budget or a shoestring budget.