David Gluckman's Branding Experiences

David Gluckman's Branding Experiences

0 0 6 months ago
50 Plays 1 Downloads
David Gluckman shares his business experiences with creative students in the Limerick School of Art & Design.

Chapters

  1. 00:02
    Intro to Gluckman
  2. 00:24
    The Gluckman Lecture
  3. 00:44
    Irish Adventures
  4. 01:13
    This gentleman...
  5. 01:46
    Dairy
  6. 03:20
    Ten Years Later
  7. 06:01
    Baileys label
  8. 07:21
    How we came up with the name
  9. 07:46
    How Baileys look now
  10. 08:00
    And ten years after that
  11. 08:30
    Bewleys
  12. 09:03
    Lovely looking Guinness
  13. 10:40
    An idea for a coffee cream liqueur
  14. 12:04
    Taking on Bacardi
  15. 12:37
    Take a Piece of It and Attack
  16. 13:56
    Looked around the world for ideas
  17. 14:53
    A New Brand Emerged
  18. 15:18
    Stubbs Failed
  19. 15:51
    Went after Red Bull
  20. 15:59
    Nearly everybody has tried Red Bull
  21. 16:23
    How can we take on Red Bull
  22. 16:42
    We found something different
  23. 18:43
    Help yourself to a good idea
  24. 19:40
    When industry was standing still
  25. 20:14
    Spotted on US TV
  26. 21:02
    A new idea
  27. 21:34
    Activated Charcoal
  28. 22:09
    Out of Nothing
  29. 22:53
    To Compete with White Horse
  30. 23:04
    Specs for brief
  31. 23:27
    The colour of the label
  32. 24:12
    Whiskey doesn't come in purple bottles
  33. 24:59
    Staring at the neck
  34. 25:29
    Really difficult project
  35. 26:09
    To Compete with Absolut?
  36. 26:52
    The Clue in the Year
  37. 29:04
    A Fake News Device
  38. 29:57
    How Smirnoff Appeared
  39. 30:42
    Believe in product
  40. 31:02
    Tanqueray 10
  41. 31:29
    Ciroc
  42. 31:40
    One for the boys
  43. 32:08
    Produce a brand to compete
  44. 32:35
    Tall, Thin & White
  45. 33:02
    Side by Side
  46. 33:15
    Pride in Brand
  47. 34:00
    Focus Groups
  48. 34:31
    Limitations of Market Research
  49. 34:43
    What worked?
  50. 34:59
    Test Your Own Ideas
  51. 35:28
    We should be smarter than consumers
  52. 35:43
    The real hero buys the idea
  53. 36:16
    ... if they asked me ...
  54. 36:24
    @TSWNSbook
  55. 37:13
    Proud of own ability
  56. 37:30
    Selecting a cover designer
  57. 39:04
    Work around gatekeepers
  58. 40:40
    It's you and the client
  59. 42:02
    Use the idea!
  60. 43:27
    You can't solve every problem
  61. 45:09
    That Sh*t Will Never Sell

Find us on Facebook

Copyright 2018 - Spreaker Inc. a Voxnest Company - Create a podcast - New York, NY
Help